As social media technologies erode away at the foundation of traditional media, it seems imperative that today’s journalists capitalize on their personal brands. In the past, many journalists and reporters put great emphasis on associating themselves with the brands of the major media and news networks.
Written By: James C. Wong, Co-Founder & General Partner of Empowered Ideas In a world of highly integrated, yet segmented internet usage and behavior, today’s email marketers must be more in tune with their email contacts than ever before. This of course presents an all too real problem for most marketing teams, because email is…
Yesterday, Google announced that Google Voice, a web-based platform for managing your communications, is now available to the public — no invitation required. Google Voice provided users with one number that rings to all of a user’s phones, and even includes features like voicemail that works like email, free calls and text messages to the U.S. and Canada, low-priced international calls and more.
Starbucks has finally joined the wireless revolution, by announcing that they’ll be offering free Wi-Fi at 6,700 locations beginning on July 1st. This monumental news comes six months after McDonalds began offering free Wi-Fi to customers in 11,500 of its restaurants. This strategic move by Starbucks will ultimately result in increased revenue and traffic at many of its famous Seattle-based coffee houses — in some ways, even more than McDonalds.
Since 2004, digital photography has dominated the marketplace, from consumer electronics to retail photo and image processing labs. Digital has all but killed traditional film as the world’s premier photography medium. While the photography industry as a whole, is overly saturated with sub-par photographers, there is a sub-industry quickly gaining momentum… Virtual Labs.
In April, I was asked to speak about Email Marketing Best Practices at the 2010 Politics Online Conference in Washington, DC. The purpose of this conference is to focus attention on emerging internet technologies that would be beneficial to politicians and political organizations seeking to spread their information across all channels.